Key Callouts & Goals
INTUITIVE
The interface design was crafted to be very simple and intuitive so the user can easily accomplish their goal.
PROVIDE PROOF
An informative video was added along with testimonials to provide proof and trust, so users will convert.
FRIENDLY TONE
Brighter, friendly colors and shapes help make the page feel friendly and engaging to increase CRO.
Next Day Floors Ad
Versus Ad
Emocha Ad
Ultatel Ad
Microscope Central Ad
JAE LP
Imc LP
My Electric Guys LP
Paradynamix LP
DIGITAL DESIGN x ILLUSTRATION
Black Propeller
Web Design
Digital Marketing
( 00-01 )
ABOUT
Black Propeller is leading Digital Marketing agency specializing in PPC management and CRO. I was hired as the Digital Web Designer to design high converting landing pages, display, and social ads.
PROJECT TYPE
Digital Marketing
MY ROLE
Digital Web Designer
TIMELINE
1.5 Years
DELIVERABLES
Landing Pages, Display ads, Social media ads, Icons, Illustrations, Branding
Next Day Floors LP
( 00-02 )
HIGHLIGHT
The Ultatel landing page was a highlight of my time at BP, as the conversion rates increased by 18% over a 3 month span and contributed to the growth of their company and overall business.
( 00-03 )
GOALS
My main goal as the Digital Web Designer was to craft visually stunning landing pages and ads that drove the conversion rates up and helped clients grow rapidly.
USER ENGAGEMENT
Created visually stunning landing pages and ads that gave users the confidence to convert and boost business.
DESIGN SYSTEM
Getting real user feedback from customers and how they interact with the pages helped make key decisions.
INTUITIVE INTERFACE
The interface was designed to help users solve their problems and get in touch with the companies asap.
DIGITAL DESIGN x ILLUSTRATION
© 2026 Brad Wilson. All rights reserved.
Paradynamix LP
Next Day Floors LP
Next Day Floors Ad
Versus Ad
Emocha Ad
Ultatel Ad
Microscope Central Ad
JAE LP
Imc LP
My Electric Guys LP
© 2026 Brad Wilson. All rights reserved.
Learning A-Z
Visual Design
Product
Black Propeller
Web Design
Digital Marketing
( 00-01 )
ABOUT
Black Propeller is leading Digital Marketing agency specializing in PPC management and CRO. I was hired as the Digital Web Designer to design high converting landing pages, display, and social media ads.
PROJECT TYPE
Digital Marketing
MY ROLE
Digital Web Designer
TIMELINE
1.5 Years
DELIVERABLES
Landing Pages, Display ads, Social media ads, Icons, Illustrations, Branding
( 00-02 )
HIGHLIGHT
The Ultatel landing page was a highlight of my time at BP, as the conversion rates increased by 18% over a 3 month span and contributed to the growth of their company and overall business.
Informative video
Key Callouts & Goals
INTUITIVE
The interface design was crafted to be very simple and intuitive so the user can easily accomplish their goal.
PROVIDE PROOF
An informative video was added along with testimonials to provide proof and trust, so users will convert.
FRIENDLY TONE
Brighter, friendly colors and shapes help make the page feel friendly and engaging to increase CRO.
High-converting hero section
Consistent branding
Proof to build trust
Custom icons
( 00-03 )
GOALS
My main goal as the Digital Web Designer was to craft visually stunning landing pages and ads that drove the conversion rates up and helped clients grow rapidly.
USER ENGAGEMENT
Created visually stunning landing pages and ads that gave users the confidence to convert and boost business.
EXTERNAL USERS
Getting real user feedback from customers and how they interact with the pages helped make key decisions.
INTUITIVE INTERFACE
The interface was designed to help users solve their problems and get in touch with the companies as soon as possible.
DIGITAL DESIGN x ILLUSTRATION
Black Propeller
Web Design
Digital Marketing
( 00-01 )
ABOUT
Black Propeller is leading Digital Marketing agency specializing in PPC management and CRO. I was hired as the Digital Web Designer to design high converting landing pages, display, and social media ads.
PROJECT TYPE
Digital Marketing
MY ROLE
Digital Web Designer
TIMELINE
1.5 Years
DELIVERABLES
Landing Pages, Display ads, Social media ads, Icons, Illustrations, Branding
( 00-02 )
HIGHLIGHT
The Ultatel landing page was a highlight of my time at BP, as the conversion rates increased by 18% over a 3 month span and contributed to the growth of their company and overall business.
Key Callouts & Goals
INTUITIVE
The interface design was crafted to be very simple and intuitive so the user can easily accomplish their goal.
PROVIDE PROOF
An informative video was added along with testimonials to provide proof and trust, so users will convert.
FRIENDLY TONE
Brighter, friendly colors and shapes help make the page feel friendly and engaging to increase CRO.
High-converting hero section
Consistent branding
Proof to build trust
Informative video
Custom icons
( 00-03 )
GOALS
My main goal as the Digital Web Designer was to craft visually stunning landing pages and ads that drove the conversion rates up and helped clients grow rapidly.
USER ENGAGEMENT
Created visually stunning landing pages and ads that gave users the confidence to convert and boost business.
EXTERNAL USERS
Getting real user feedback from customers and how they interact with the pages helped make key decisions.
INTUITIVE INTERFACE
The interface was designed to help users solve their problems and get in touch with the companies asap.
Next Day Floors LP
Paradynamix LP
Next Day Floors Ad
Versus Ad
Emocha Ad
Ultatel Ad
Microscope Central Ad
JAE LP
Imc LP
My Electric Guys LP
DIGITAL DESIGN x ILLUSTRATION
© 2026 Brad Wilson. All rights reserved.
DIGITAL DESIGN x ILLUSTRATION