DIGITAL DESIGN x ILLUSTRATION
Learning A-Z
Visual Design
Product
( 00-01 )
ABOUT
Learning A-Z is an education technology SaaS product for students grades K-6. I was brought in as Senior Visual Designer to help elevate the look and feel of the user interface on the teacher side of the product.
PROJECT TYPE
SaaS Product
MY ROLE
Senior Visual Designer
TIMELINE
3.5 Years
DELIVERABLES
Low & High fidelity mockups, UI & Visual components/assets, Design system management
( 00-02 )
HIGHLIGHT
The Refer-A-Friend marketing page I worked on was very successful and brought in 16% more users to the product. The mission was to allow teachers to easily refer the product to their colleagues and friends here.
Shareable link for colleagues
Friendly feel for users
Form to refer more users
Testimonials to build trust
Video for clear validation
Key Callouts & Goals
REFER MORE USERS
Current users can quickly and easily recommend Learning A-Z products to their friends and colleagues.
PROVIDE PROOF
An informative video about the products was added along with testimonials to provide proof and trust.
FRIENDLY TONE
The overall tone of the page is friendly and fun to go along with the theme of users sharing to their friends.
( 00-03 )
GOALS
My main goal as Senior Visual Designer was to craft a visually stunning digital interface that engaged the teacher users and allowed them to accomplish their daily tasks and lesson plan creation for students.
Teacher program guide
Writing A-Z pathways
Navigation cards
USER ENGAGEMENT
Created visually relevant, excitable, and engaging designs to add to overall user experience.
DESIGN SYSTEM
Managing the product's universal design system was key in creating a single source of truth for the team.
INTUITIVE INTERFACE
The interface was designed to help guide users through tasks and lesson plans and make their lives easier.
New Dashboard Design 👍
Old Design
New branding
Intuitive header
Quick key resources
Event/Calendar access
Universal product search
Featured dashboard
More helpful resources
Email Designs
New Homepage Design 👍
Space theme
Intuitive header
Rostering guidance
Quick resource cards
Assignments dashboard
Universal product search
Old Design
( 00-04 )
PIVOTS
Of course in a perfect world my designs were perfectly carried out but pivots and compromises were made to accomodate engineering and other key internal product stakeholders.
ENGINEERING
Design adjustments were necessary to meet engineering technical limitations and requirements.
INTERNAL STAKEHOLDERS
Accommodations were made for the content within lesson plans, reports, and more to make it easier on the users.
EXTERNAL USERS
Getting real user feedback from the teachers using the product was key in making informed iterations.
New Lesson Plan Design 👍
Objectives dropdowns
New footer
Old Design
Universal product search
New space header
Lesson plan details
Clear instructional dropdowns
State standards dropdown
DIGITAL DESIGN x ILLUSTRATION
© 2026 Brad Wilson. All rights reserved.
( 00-01 )
ABOUT
Learning A-Z is an education technology SaaS product for students grades K-6. I was brought in as Senior Visual Designer to help elevate the look and feel of the user interface on the teacher side of the product.
PROJECT TYPE
SaaS Product
MY ROLE
Senior Visual Designer
TIMELINE
3.5 Years
DELIVERABLES
Low & High fidelity mockups, UI & Visual components/assets, Design system management
( 00-02 )
HIGHLIGHT
The Refer-A-Friend marketing page I worked on was very successful and brought in 16% more users to the product. The mission was to allow teachers to easily refer the product to their colleagues and friends here.
Shareable link for colleagues
Friendly feel for users
Form to refer more users
Testimonials to build trust
Video for clear validation
Key Callouts & Goals
REFER MORE USERS
Current users can quickly and easily recommend Learning A-Z products to their friends and colleagues.
PROVIDE PROOF
An informative video about the products was added along with testimonials to provide proof and trust.
FRIENDLY TONE
The overall tone of the page is friendly and fun to go along with the theme of users sharing to their friends.
( 00-03 )
GOALS
My main goal as Senior Visual Designer was to craft a visually stunning digital interface that engaged the teacher users and allowed them to accomplish their daily tasks and lesson plan creation for students.
Teacher program guide
Writing A-Z pathways
Navigation cards
USER ENGAGEMENT
Created visually relevant, excitable, and engaging designs to add to overall user experience.
DESIGN SYSTEM
Managing the product's universal design system was key in creating a single source of truth.
INTUITIVE INTERFACE
The interface was designed to help guide users through tasks and lesson plans and make their lives easier.
( 00-04 )
PIVOTS
Of course in a perfect world my designs were perfectly carried out but pivots and compromises were made to accomodate engineering and other key internal product stakeholders.
ENGINEERING
Design adjustments were necessary to meet engineering technical limitations and requirements.
STAKEHOLDERS
Accommodations were made for content within lesson plans, reports, etc. to make it easier on users.
EXTERNAL USERS
Getting real user feedback from the teachers using the product was key in making iterations.
© 2026 Brad Wilson. All rights reserved.
New Dashboard Design 👍
Old Design
Event/Calendar access
New branding
Intuitive header
Quick key resources
Universal product search
Featured dashboard
More helpful resources
Email Designs
New Homepage Design 👍
Old Design
Quick Key Resources
Space theme
Intuitive header
Rostering guidance
Quick resource cards
Assignments dashboard
Universal product search
New Lesson Plan Design 👍
Old Design
New Space Header
Lesson plan details
Clear instruction dropdowns
New footer
Objectives dropdowns
Universal product search
State standards dropdown
( 00-02 )
HIGHLIGHT
The Refer-A-Friend marketing page I worked on was very successful and brought in 16% more users to the product. The mission was to allow teachers to easily refer the product to their colleagues and friends here.
( 00-03 )
GOALS
My main goal as Senior Visual Designer was to craft a visually stunning digital interface that engaged the teacher users and allowed them to accomplish their daily tasks and lesson plan creation for students.
USER ENGAGEMENT
Created visually relevant, excitable, and engaging designs to add to overall user experience.
DESIGN SYSTEM
Managing the product's universal design system was key in creating a single source of truth for the team.
INTUITIVE INTERFACE
The interface was designed to help guide users through tasks and lesson plans and make their lives easier.
( 00-04 )
PIVOTS
Of course in a perfect world my designs were perfectly carried out but pivots and compromises were made to accomodate engineering and other key internal product stakeholders.
ENGINEERING
Design adjustments were necessary to meet engineering technical limitations and requirements.
INTERNAL STAKEHOLDERS
Accommodations were made for the content within lesson plans, reports, and more to make it easier on the users.
EXTERNAL USERS
Getting real user feedback from the teachers using the product was key in making informed iterations.
Key Callouts & Goals
REFER MORE USERS
Current users can quickly and easily recommend Learning A-Z products to their friends and colleagues.
PROVIDE PROOF
An informative video about the products was added along with testimonials to provide proof and trust.
FRIENDLY TONE
The overall tone of the page is friendly and fun to go along with the theme of users sharing to their friends.
New Dashboard Design 👍
Old Design
Email Designs
New Homepage Design 👍
Old Design
DIGITAL DESIGN x ILLUSTRATION
© 2026 Brad Wilson. All rights reserved.
DIGITAL DESIGN x ILLUSTRATION
( 00-01 )
ABOUT
Learning A-Z is an education technology SaaS product for students grades K-6. I was brought in as Senior Visual Designer to help elevate the look and feel of the user interface on the teacher side of the product.
Learning A-Z
Visual Design
Product
PROJECT TYPE
SaaS Product
MY ROLE
Senior Visual Designer
TIMELINE
3.5 Years
DELIVERABLES
Low & High fidelity mockups, UI & Visual components/assets, Design system management
New Lesson Plan Design 👍
Old Design
DIGITAL DESIGN x ILLUSTRATION
Learning A-Z
Visual Design
Product
Learning A-Z
Visual Design
Product