DIGITAL DESIGN x ILLUSTRATION
DIGITAL DESIGN x ILLUSTRATION
( 00-01 )
ABOUT
This is a concept for the Nike mobile app where users can search and order products. I wanted to take a shot at delivering a more fun style and feel overall, along with simpifying the user experience and functionality.
PROJECT TYPE
Mobile App
MY ROLE
UI/UX Designer
TIMELINE
4 Months
DELIVERABLES
Low & High fidelity mocks, Wireframes, User flows, Style guide
( 00-02 )
GOALS
My main goal as the UI/UX Designer was to create a beautiful interface for users that also added in some fun touches, like fun illustrations and icons. I also wanted to simplify some user flows and make navigating easier.
USER ENGAGEMENT
Featuring new products and highlighting the user's favorites were key in driving the user engagement up.
DESIGN SYSTEM
Building the product's universal design system was key in creating visual hierarchy and consistency.
INTUITIVE INTERFACE
The interface was designed to guide and help users find new products and make checkout easy and efficient.
Nike Concept
UI/UX Design
App
Tutorials
Sign-up • Sign-in • Welcome
Home • Product Page • Add to Cart
Releases • Explore • Profile
( 00-03 )
PROCESS
The design process started out with years of experience using the Nike app myself and finding pain points, particularly easy access to new products and making checkout easier. The style guide, flows, and wireframes were created, then low-fidelity and high-fidelity mockups. The high-fidelity screens were used to make a prototype to test the app out and iterate from user feedback.
Style Guide
Low-Fidelity Mockups
High-Fidelity Mockups
DIGITAL DESIGN x ILLUSTRATION
© 2026 Brad Wilson. All rights reserved.
Nike Concept
UI/UX Design
App
( 00-01 )
ABOUT
This is a concept for the Nike mobile app where users can search and order products. I wanted to take a shot at delivering a more fun style and feel overall, along with simpifying the user experience and functionality.
PROJECT TYPE
Mobile App
MY ROLE
UI/UX Designer
TIMELINE
4 Months
DELIVERABLES
Low & High fidelity mocks, Wireframes, User flows, Style guide
( 00-02 )
GOALS
My main goal as the UI/UX Designer was to create a beautiful interface for users that also added in some fun touches, such as illustrations and icons. I also wanted to simplify some user flows and make navigating easier.
USER ENGAGEMENT
Featuring new products and highlighting the user's favorites were key in driving the user engagement up.
DESIGN SYSTEM
Building the product's universal design system was key in creating visual hierarchy and consistency.
INTUITIVE INTERFACE
The interface was designed to guide and help users find new products and make checkout more efficient.
Tutorials
Sign-up • Sign-in • Welcome
Home • Product Page • Add to Cart
Friendly welcome to users
Helps users get started
Simple sign-up & sign-in
Welcome prompt
New releases
Added item to cart
Releases • Explore • Profile
Upcoming releases
Personalized profile
( 00-03 )
PROCESS
The design process started out with years of experience using the Nike app myself and finding pain points, particularly easy access to new products and making checkout easier. The style guide, flows, and wireframes were created, then low-fidelity and high-fidelity mockups. The high-fidelity screens were used to make a prototype to test the app out and iterate from user feedback.
Style Guide
Low-Fidelity Mockups
High-Fidelity Mockups
DIGITAL DESIGN x ILLUSTRATION
© 2026 Brad Wilson. All rights reserved.
( 00-01 )
ABOUT
This is a concept for the Nike mobile app where users can search and order products. I wanted to take a shot at delivering a more fun style and feel overall, along with simpifying the user experience and functionality.
PROJECT TYPE
Mobile App
MY ROLE
UI/UX Designer
TIMELINE
4 Months
DELIVERABLES
Low & High fidelity mocks, Wireframes, User flows, Style guide
( 00-02 )
GOALS
My main goal as the UI/UX Designer was to create a beautiful interface for users that also added in some fun touches, such as illustrations and icons. I also wanted to simplify some user flows and make navigating easier.
USER ENGAGEMENT
Featuring new products and highlighting the user's favorites were key in driving the user engagement up.
DESIGN SYSTEM
Building the product's universal design system was key in creating visual hierarchy and consistency.
INTUITIVE INTERFACE
The interface was designed to guide and help users find new products and make checkout more easy and efficient.
( 00-03 )
PROCESS
The design process started out with years of experience using the Nike app myself and finding pain points, particularly easy access to new products and making checkout easier. The style guide, flows, and wireframes were created, then low-fidelity and high-fidelity mockups. The high-fidelity screens were used to make a prototype to test the app out and iterate from user feedback.
Tutorials
Sign-up • Sign-in • Welcome
Home • Product Page • Add to Cart
Releases • Explore • Profile
Style Guide
Low-Fidelity Mockups
High-Fidelity Mockups
© 2026 Brad Wilson. All rights reserved.
DIGITAL DESIGN x ILLUSTRATION
Learning A-Z
Visual Design
Product
Nike Concept
UI/UX Design
App